project
Premium Plans:
Craft the journey of new and existing users as they browse, sign up for, and utilize new Paid training Plans.
Create a new, engaging experience harnessing the power of the Nike brand and the expertise of Nike Master Trainers to deliver a holistic training experience that surpasses the competition.
role
User experience design, content strategy, storytelling, user interface design
story
The evolution of training.
Precise > Prescriptive
Holistic > Singular
Daily Habit > Weekly Goal
features strategy
Stages > Weeks. It’s a training journey, go at your pace.
Mini Goals > Overwhelm. Build daily habits that support your lifestyle.
Expert Tips > Reddit Resources. The one stop shop for holistic guidance.
